Our groves are in the hills above Florence at 300 meters above sea level. Their unique position ensures that they benefit from plentiful sunshine and cool breezes thanks to the elevation and the advantageous encounter of Mediterranean and Continental climates. Our groves survived the devastating 1985 frost, which nearly destroyed olive oil production in Tuscany. We are lucky to have great craggy hundred-year-old trees, a rare and beautiful sight in this area.
We are farming organically and are strongly committed to the environment in everything we do. Throughout the year, we tend our trees before picking in October. Producing quality olive oil is extremely labour-intensive, and multiple factors determine the quality of Extra Virgin Olive Oil.
Our grove contains four different varieties of olive trees (cultivars), and we harvest each at optimal ripeness. The timing of picking is crucial and changes from tree to tree. It affects the oil's organoleptic characteristics: the ratio of fruit and bitterness, spice and sweetness. The best time is at invaiatura, the moment in which the olives change colour from green to black. As a result, our harvest is staggered, logistically challenging and anything but cost-efficient.
The handling and harvesting of olives are critical, and every care is taken for a gentle, manual pick and to ensure pressing the same day of harvest. Our olives are pressed within hours of being on the tree. Only in this way can we minimise oxidation and limit the potential for deterioration of our precious and delicate fruit.
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Our ORA bottle is made of heavy Florentine glass, produced by a local company with great ecological credentials. We carefully weighed concerns about our carbon footprint with the need to guarantee the best possible storage conditions for our green gold. The shape recalls a Cuban rum bottle with a distinctive white capsule. It is packaged in a beautiful box made from recycled and recyclable cardboard. Every bottle comes with its own individual pourer. The elegant packaging makes this a perfect gift, combining luxury, health and sustainability.
We carefully chose our bottle to give the most complete protection to our precious oil… please remember to look after it carefully! We implore you to store our oil in a dark, cool cabinet or pantry and never on a countertop or, worse still, next to a window or source of heat. When finished, please consider giving your ORA bottle a second life as a candle-holder or vase.
ORA is created using both the traditional methods that have been used in Italy throughout generations and the most advanced olive oil extraction technology in Europe.
Every time we enjoy our oils we taste the consequences of all the hard decisions made during the growing year and at harvest time. Whether drizzled on a soup, added to a dip or with vegetables, our oils will elevate any preparation and delight your palate.
The extraordinary taste sensations are, of course, only part of the picture. Health benefits from daily consumption of Extra Virgin Olive Oil are wide-ranging and well documented. Olive oil is high in monounsaturated fatty acids and a key component in the Mediterranean diet. ORA Extra Virgin Olive Oils have high levels of polyphenols with exceptional anti-oxidant and anti-inflammatory properties.
The monovarietal oils - Leccino, Frantoio, Leccio del Corno and Moraiolo - are distinct expressions of our terroir. The blends, created from year to year by a team of expert olive oil sommeliers, offer the best possible combination of our different cultivars.
Nourish your body. Transform your meals. There is no going back. Ora is now.